MAKE IT NEWSWORTHY

When you reach that exciting stage in your startup journey and you’re ready to get the word out—STOP. It’s time to get your story straight. This session explores what’s newsworthy, what’s not and how the pandemic has changed media in the last 18-months. Learn how to communicate your science in a way that resonates with journalists and your audiences. Discover the best way to pitch a reporter, and what turn-off tactics to avoid. Let’s demystify the press release while we’re at it. Our panel of accomplished science reporters and PR experts will teach you what’s newsworthy and how to get your story out there.